Plein Air Moisturising and Unifying Perfecting Primer

The Creation: This perfecting primer is the first step in the Hermès Plein Air complexion ritual, preparing the skin for the application of foundation while also enhancing skin quality. It was developed through the expertise of Gregoris Pyrpylis, creative director of Hermès Beauty, and combines effe...Read more

The Creation: This perfecting primer is the first step in the Hermès Plein Air complexion ritual, preparing the skin for the application of foundation while also enhancing skin quality. It was developed through the expertise of Gregoris Pyrpylis, creative director of Hermès Beauty, and combines effective skincare with a natural look. The skin is smoothed and moisturized for up to 8 hours* and its texture refined. The Make-Up Result: A light, fluid primer to suit all skin tones, melting into the skin to leave a satin-smooth transparent finish and a radiant complexion that lasts for 12 hours**. Make-up remains unaffected by humidity and heat. The skin is evened out, the appearance of the pores is blurred, skin texture is refined and imperfections concealed. Effective Skincare: Formulated with skincare ingredients, this perfecting primer delivers immediate, lasting results, soothing the skin instantly and leaving it moisturized for up to 8 hours*. This moisturizing, soothing performance comes from a trio of active ingredients: niacinamide to nourish, smooth and improve skin quality, pure hyaluronic acid for moisturization and white mulberry extract (Morus alba L.), an antioxidant that plumps the skin while protecting it from oxidative stress. With regular use: 84% of people noticed an improvement in the overall appearance of their skin.*** 94% of people said that their skin was firmer.*** 84% of people said that their skin had regained its elasticity.*** 84% of people said that wrinkles and fine lines had been smoothed out.*** 88% of people said that their skin was rebalanced.*** The Formula: This perfecting primer comprises 92% ingredients of natural origin. It has been formulated with rigorously selected active ingredients to enhance and care for the skin, and dermatologically tested to ensure its suitability for all skin types, including the more sensitive. The Gesture: Use your fingertips to apply the moisturizing and unifying perfecting primer across the face after your skincare routine, either on its own or before using a complexion product. Apply by smoothing outwards from the center of the face. The Object: The bottle was designed by Pierre Hardy, creator of Hermès Beauty objects. Its clean, graphic lines combine the circle and the square and are crafted in noble materials. The glass is partly white-lacquered, partly transparent, playing with our perceptions. The black metal pump, engraved with the Hermès Paris signature, delivers just the right amount for one application. And the white metal cap with its jewel-like finish is decorated with the Hermès Ex-Libris in gold permabrass. * Instrumental test carried out on 12 women. ** Self-scoring by 32 volunteers *** Use test carried out by 32 subjects after 4 weeks of use.