Coeur

The Olfaction To express his love to his favorite muses, Yves Saint Laurent adorned them with his iconic heart-shaped piece of jewelry. A signature of the House since its opening at 30 bis rue Spontini in 1961, this symbol of devotion now finds its scent: Coeur takes on the sultry hue of passion. Bo...Read more

The Olfaction To express his love to his favorite muses, Yves Saint Laurent adorned them with his iconic heart-shaped piece of jewelry. A signature of the House since its opening at 30 bis rue Spontini in 1961, this symbol of devotion now finds its scent: Coeur takes on the sultry hue of passion. Both warm and metallic, vibrant and sensual, Coeur is an ambery floral spicy fragrance described by Master Perfumer Daniela Andrier as incisive and radical. It is the pure expression of contrasts between the warmth of the jewel’s red crystals and the coolness of its smoky gray rhinestones. To reflect this rich duality, the perfumer played on the tension between sparkling aldehydes and one of the most treasured notes in her palette: a carnal, sensual amber accord. Preciously sulfurous like a YSL accessory, Coeur is the symbol of the bold beating heart & unbreakable passion of the YSL woman. A quintessentially couture touch, when haute-parfumerie artistry revisits the emblematic amber: deep red like a magnetic ruby, luminous like a cut stone. The fragrance pulse with the sensual warmth of myrrh and labdanum contrasted by the incisive coolness of Aldehydes. Radiant yet profound, Coeur is hot like a sensual red ruby, cold like a mettalic jewel. This passionate amber heart is woven through with cistus absolute heart from Andalusia, an iconic natural material whose use dates back to Antiquity. In Coeur, the sustainably sourced resin is refined through molecular distillation, yielding an exclusive quality that reveals cool aromatic facets in the top notes and resinous, smoky tones in the drydown. This aura is bolstered by earthy Indonesian patchouli, and the creamy depth of Virginian cedarwood. Finally, precious orris butter embraces this amber heart with shades of raspberry, violet, and pepper. Sustainably sourced in South of France and distilled from the noble Iris pallida, this rare material is crafted through a exclusive process of extraction and cultivated for three years to achieve unparalleled purity & depth. Iris butter bring an airy lightness to butter bring an airy lightness to the fragrance, subtly floral, powdery and refined. The Inspiration Without elegance of the heart, there is no elegance, Yves Saint Laurent famously said. A spectacular heart-shaped masterpiece12 centimeters high and 8 centimeters widethe Cœur Fétiche was the couturier’s ultimate talisman. Encrusted with smoky gray diamonds, red crystals, and pearl teardrop cabochons, it was worn by his dearest muses, from Victoire Doutreleau for his first collection in 1962 to Laetitia Casta in his final presentation in 2002. The heart was more than a good-luck charm it was a signature. Each season, the jewel was delivered the day before the show to be pinned by Mr. Saint Laurent himself over his favorite model's chestan intimate ritual that conferred a quiet benediction upon the work. It was so dear to the couturier that he kept the Cœur Fétiche in his own apartment on the Rue de Babylone. Today, Le Vestiaire des Parfums transmutes this iconic fetish into a scent: a fetish amber for a fetish talisman. The Bottle Sleek, sharp, and sensorial, every detail of the Coeur bottle whispers Yves Saint Laurent. From the architectural purity of its angled cut to the luxurious reflections on the glass, it is the epitome of the YSL style. The precious cap and textured label are elevated by the emblematic grain de poudre crafted in the couturier’s favorite color: black, expressing the daring character of the YSL spirit. Encapsulated in this sleek bottle, the sultry red-colored juice echoes the ruby-like amber of the fragrance. For M. Saint Laurent, red was the supreme weapon of seductionthe color of a kiss. This "beating heart" is brought to life in a captivating campaign directed by Ines Dieleman, featuring the edgy French model Topsy. In a Parisian "Night Garden," the muse draws us into a warm ruby amber heart where regal white irises emerge from the darkness, echoing the scent’s cool, metallic contrasts. Le Vestiaire Des Parfums The unique haute parfumerie wardrobe that dresses you. An olfactory interpretation of the couturier’s iconic pieces, materials, and emblematic addresses, crafted by the most renowned perfumers.