16 Year Old Sea Travel Exclusive

Highland Park, established in 1798, proudly presents the 16-Year-Old Sea of Orkney single malt Scotch whisky, an exclusive travel retail edition. This expression is inspired by the natural beauty and ...Read more

Highland Park, established in 1798, proudly presents the 16-Year-Old Sea of Orkney single malt Scotch whisky, an exclusive travel retail edition. This expression is inspired by the natural beauty and creative spirit of Orkney, capturing the essence of its tempestuous yet beautiful waters. The Highland Park 16-Year-Old is meticulously crafted using hand-selected, first-fill, sherry-seasoned European oak casks, complemented by refill casks and sherry-seasoned American oak casks to enhance its elegant smoothness. This careful maturation process imparts notes of fruit and spice, intertwined with the vibrant heather and bracing winds of Orkney. The whisky offers a harmonious blend of flavors that reflect its Orkney heritage: dried apricots and figs, warm nutmeg, crushed almonds, bittersweet cocoa, and a subtle hint of aromatic smoke from heathered peat. This whisky is an excellent introduction to the depth, character, and distinctive smoky sweetness that defines Highland Park whiskies. It targets a new, younger, and more affluent consumer base while retaining the loyalty of existing enthusiasts with the same great whisky they love. Inspired by the Orkney landscape, the serve strategy toolkit brings a breath of fresh Orkney air to the serving experience. The contrasting flavors of this whisky reflect the island's moors, rolling farmland, and dramatic, sea-sculpted coasts. The new packaging design pays homage to Orkney's ethereal light and invigorating climate with a fresh, bright, and contemporary color palette. The heather-flecked labels and updated Highland Park logo nod to the unique flavor profile of Orkney peat smoke. The packaging is fully recyclable and FSC certified, reflecting Highland Park's commitment to sustainability. Highland Park aims to attract new and younger consumers to the category, increasing profitability with premium positioning. This whisky serves as a volume driver, introducing whisky enthusiasts and enlightened affluent consumers to the Highland Park brand. The Highland Park 16-Year-Old Sea of Orkney single malt Scotch whisky is a celebration of Orkney's natural beauty and creative spirit. With its rich, complex flavors and sustainable packaging, it offers a unique and memorable experience for both new and seasoned whisky lovers. This travel retail exclusive is a must-have addition to any whisky collection.