Fair skin tones should steer clear of blue-based reds; look for lipsticks such as Guerlain Rouge G in Genna, that have orange colour notes to avoid wash-out.
In contrast, olive tones can be adventurous with contrast – pick out blue-toned reds for colour that compliments you best, such as the striking MAC Ruby Woo.
The darker your tone, the more choices you have; everything from pink-reds to slick washes of purple based reds will suit you. Tom Ford Lip Colour Cherry Lush is a winner every time.
Your tone can change seasonally; if you’re in doubt, check with one of our experts to set you in the right direction.